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Search Engine Optimization Ideas to Boost your Website Ranking: SEO is the method of improving the website so that your contents appear attractive to the major SERPs like Google, MSN, Yahoo etc and also helps in targeting the types of keywords or key phrases which you want your website to come on top among search results.

Most of the business owners make every effort to have their site get listed on the top of the search engines results. In order to get there, the first step is to set up an SEO strategy which will help boosting up your website authority; thereby obtaining high business exposure.

A sound search engine optimization strategy will help to perk up your website’s organic page ranking within the search results. Market-specific phrases and keywords allied to your site together with appropriate Meta Descriptions and Website titles are the top techniques that will help to increase the ranking.

Most of the website owners might be wondering how to improve the page ranking of their site. The answer is simple. A walk through this SEO tutorial will help you to get the entire essential elements which have to be taken into consideration before building up a site.

Listed below are the basic SEO tips for improving your web page ranking:

1. Cleaning Your Web page Titles:

Always ensure that the titles are made clear and include key phrases for your web page along with emphasizing the contents of the page. This is because, all through the site, the title of your webpage should speak a lot regarding the contents which the page holds. Also, keep in mind that the title which you are entering will be used up by the search engines as links when your site is listed on the top searches. Therefore the title should be creative and catchy so as to gain more visitors to your site.

2. Use Appropriate Heading Tags For Your Site:

You will be having numerous sets of headings like H1, H2, H3, H4 etc to choose from the HTML markup of the web pages. These kinds of tags will be having a kind of hierarchy to them. H1 is more important, followed by H2 and so on. You can use this principle while setting up the webpage layout. H1 should be used for entering the most important texts like heading of your page and H2 should be given the next preference. Make sure not to overdo it either.

3. Use ALT and TITLE tags in the Images And URLs:

While building up a link or an image with the HTML, you will be having an option to include images ALT attribute and TITLE attribute to the URLs.  If you want to include extra texts regarding image/link, then you can use these fields. The text will be selected up by the spiders and can insert with the Keyword data of the web pages.

4. Significance Of Navigation Bar:

It is always essential to make the navigation bar available on the top and bottom of all your pages. This will aid the readers to find their way while going through your site. Based on the ways Google can find its way through your website, the chances of getting your entire web pages listed up in the index will be higher.

5. Make use of mod_rewrite Tool:

You can create a lot of improvement to the URLs of your web pages by using the mod_rewrite tool. For example, instead of having a URL like:

http://www.mysite.com/goto.php?page=12345 you can modify it to

http://www.mysite.com/page/how-to-execute.html.

This will be easier for the search engines to track and will also hold keywords which will help to guide them with better analysis of the data which is there on your site.

6. Using Keywords On The Webpage’s Addresses:

Inserting the right keywords in URL and title will create a big difference and hence this is the prominent point to be remembered while creating a site structure.

For instance, if your site is all about fruits, rather than having a URL like:

http://www.mysite.com/page/page1.html you can make it to

http://www.mysite.com/ever-fresh/ever-fresh-apples-in-chicago.html

7. Use Meta Tags like Descriptions and keywords:

Most of the sites often miss out Meta tags. You can add lots of meta tags on to your html pages and this in turn will help the search engines to know what your site deals with. The keywords and description tags will help you out to write a description regarding each and every page. It will also help to list the relevant keywords which are present in your site. Try to use the same on every webpage of your site.

8. Including A Site Map:

If you really wish to get indexed by the major SERPs like Google or Yahoo, then the best method is to notify them regarding the type of pages hosted on your site. Sitemaps are found to be the simple catalogs of each web page in your website. The creation and maintenance of sitemaps will help the search engines to very easily find the contents of your website.

9. Using robots.txt:

One of the major uses of the robots.txt is to block duplication of contents. If a site contains duplicate data, then it cannot be ranked well in the all the major search engines. You will be penalized by Google if there is lots of duplication within the structure of your website. You can inform Google and other spiders regarding the contents which you would like to read and the one you need to ignore using the file robots.txt.

10. Use The Right Keywords:

By choosing the right keyword which is best suited for your site is highly significant to get more clicks for your business site. For example, if your webpage is about “Ever fresh orchards” and you need to rank highly for the same phrase, then you have to make use of the same phrase “Ever fresh orchards” over and over again within the contents of your page/site. Make sure that you never overdo it.

These are some of the key points which you should not fail to notice while building up your site. If right kind of SEO strategies are implemented on your website, then you can turn your visitors to potential clients; thereby improving the overall estimated value of your business.

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